The video opens on an Xperia 10 VII logo, on a black background. Gentle ambient music plays as we cut to a soft white background where a white cloth flows smoothly. White cylindrical tablets float above the moving cloth as it fills the screen. These tablets then come together to form parts of an Xperia phone.

The cloth sweeps past, obscuring the view and then revealing the white back of the Xperia 10 VII floating above the white cloth, with the caption “The brand-new standard”.

White panels shift apart to reveal phone aspect ratios, starting with the previous 21:9, followed by the visually larger 19.5:9. The middle panel flies away from the others and is revealed to be the Xperia 10 VII. It spins in space to highlight the minimalistic design.

 A close-up of the phone's dual camera system and NFC/tap-to-pay area is shown. The phone's side is then shown, highlighting the fingerprint-reading power button, volume rocker and customisable camera shutter button.

The white cloth flows again as the white phone floats upwards, rotates, then splits into three phones in different colours: White, Turquoise, and Charcoal Black.

A close-up of the phone's shutter button is shown, and a finger presses it, instantly launching the camera app. Held in a hand, the Xperia captures a picture of a dog, along with the caption “New shutter button”.

With the photo of the dog shown on the screen, the caption reads “Instant camera launch. Photos in a flash.”.

We cut to a shot of the phone's rear and a close-up of the camera sensors with the caption “New large sensor.” Then, as the phone rotates into a landscape orientation, a nighttime cityscape photo is displayed on the screen alongside the text “Amazing night-time shots.”

The phone again rotates as the background darkens, and a clock graphic rotates around it. The graphic highlights the battery life with the caption “Two days battery.”

The phone rotates again on a dark background and displays a scrolling social media feed, pausing on a picture of a frog. The caption reads “Circle to search with Google,” and an animation of a hand-drawn circle around the image on screen initiates a search for the pictured frog.

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The Xperia rotates into landscape orientation, with a video clip from the Sony Picture movie Uncharted playing on the screen. A caption reads, “A spectacular and expanded new screen area.” As the video continues to play, animated sound waves emanate from both sides of the screen, alongside the caption, “Front-facing stereo speakers for crisp and powerful sound.”

The Xperia spins again, and wire headphones and wireless earbuds appear beside the phone, along with the caption “Incredible sound, wired or wireless”.

Finally, the phone rotates and morphs through its different colour options, highlighting the stylish design with the caption “New lightweight and sophisticated design.

The video closes when the floating white sheet reveals the three coloured Xperia 10 VII devices floating and rotating against a dark background. This transitions through Xperia animated bubbles to a static product shot with the Xperia 10 VII logo, and then the animated Sony logo.