Sony introduces the ULT TOWER 9AC

(MALAYSIA, 8 April 2026) – Sony Malaysia has today announced the expansion of its ULT POWER SOUND series, designed to make you feel like you have dived into the front row of the arena. Under the tagline of “Massive Bass. Ultimate Vibe.”, new party speakers, the ULT TOWER 9AC, are built for music lovers and offer a heart pounding audio experience with powerful bass and dynamic sound, at the touch of the ULT button.

 Feel the massive bass and stronger sound with the ULT TOWER 9AC

The AC-powered ULT TOWER 9

The ULT TOWER 9AC offers massive bass and powerful unrivalled sound pressure in the party speaker model. Hitting the ULT button gives you access to two exciting bass modes – ULT1 for deeper, lower frequency bass and ULT2 for powerful punchy bass. Plus, you can take the party to every corner of the room with 360°Party Sound. The ULT TOWER 9AC features four tweeters that deliver clear sound to both the front and rear of the speaker, with two mid-range speakers for vocal clarity. The speaker also includes Sony’s X-Balanced Speaker Unit, to ensure clear and powerful sound. Together, this speaker ensures the sound spreads so that no matter where you are in your space, you’ll feel the full power of the music.

The AC-powered ULT TOWER 9AC

The ULT TOWER 9AC does more than just play music — it transforms your space into a full-on party experience. The 360°Party Lights create a synchronised lighting display[1] that lets you link up to 100 compatible speakers, syncing both music and lighting seamlessly – filling any location with the ultimate party atmosphere.

The ULT TOWER 9AC transform your space with the 360°Party Lights

The ULT TOWER 9AC is also equipped with fun and convenient features such as karaoke and guitar inputs as well as the unique TV Sound Booster function that lets you enjoy an enhanced audio–visual sound experience while watching everything from live performance videos to movies.

The ULT TOWER 9AC is equipped with karaoke and guitar inputs

Environment in mind

The ULT POWER SOUND series is not only designed to deliver powerful sound but also with the environment in mind. No plastics are used in the packaging material[2] . This reflects Sony’s commitment to reducing the environmental impact of its products and practices.

Price and availability

The ULT TOWER 9AC is available from 6 April 2026 with recommended retail price of RM3,699. The early bird promotion will receive a RM300 rebate and a free Wireless ULTMIC1 worth RM799 for a limited time only.

###

About Sony Malaysia

Sony (Malaysia) Sdn. Bhd. began operations in Malaysia on 31 October 1973. The company specializes in marketing, sales and services for a wide range of consumer electronics products as well as broadcast & professional products and solutions. There are 3 Sony Stores and 10 Sony Centre outlets nationwide, offering consumers the latest Sony products and services.

About Sony Corporation

Sony Corporation is a wholly owned subsidiary of Sony Group Corporation and is responsible for the Entertainment, Technology & Services (ET&S) business. With the mission to “create the future of entertainment through the power of technology together with creators,” we aim to continue to deliver Kando* to people around the world. For more information, visit: sony.net

*Kando is a Japanese word that roughly translates to the sense of awe and emotion you feel when experiencing something beautiful and amazing for the first time.

For media enquiries, please contact:
Alvin Chan
Sony Malaysia Sdn. Bhd.
T: + 019.3277536
E: Alvin.Chan@sony.com

[1] Only compatible between SRS-XB43, XB33, XB23, XP700, XP500, XG500, XG300, XE300, XE200, LSPX-S3, XV800, XV900, XV500, ULT30, ULT50, ULT70, ULT900, ULT900AC, ULT1000. Wireless Party Chain functions are not applicable for connection. Firmware update required for current models.

[2] Coating and adhesive materials excluded. This varies by region.