05/10/2011
Sony Science Program that Combines Innovation and Green Message
Sony Group of Companies in Malaysia hosted a Sony Science Program that features
““Making Headphone from Recycled Materials” Workshop.
Selangor, 5th Oct – Sony Group of Companies in Malaysia today hosted its inaugural Sony Science Program – “Making Headphones from Recycled Materials” Workshop for 20 local primary schools from Wilayah Persekutuan, Selangor and Negeri Sembilan. The 1-day Program benefited a total of 100 students who joined their teachers for the headphone making session and also enjoyed a factory tour to the Sony TV manufacturing site at Sony EMCS (Malaysia) in Bangi where the Program was also held. More than 90 Sony management and staff participated as volunteers in this Program.
“We aim to cultivate scientific minds in our young Malaysian children. In the next 5 years, Sony through its Corporate Social Responsibility efforts in Malaysia will organize science & technology workshops targeting students in local schools. The Sony Science Program aims to promote science knowledge and creativity amongst the young generation,” said Hiroyasu Sugiyama, Managing Director of Sony Malaysia and representative to Sony Group of Companies in Malaysia at his opening speech this morning.
Sony has provided support for science education through a variety of initiatives taken by Sony Group of Companies both in Japan and around the world, as envisioned by one of Sony’s founders, Masaru Ibuka. The Sony Science Program started in 2009, with a series of workshops for children planned and conducted by Sony engineers and volunteers that aim to teach children about the principles of science through first-hand experience, to encourage curiosity and to inspire imagination. Since its inception, the Sony Science Program has provided opportunities for children around the world to experience science & technology firsthand. The Sony Science Program is also being held in Japan, Singapore, Thailand and China.
Locally and globally, Sony Group recognizes that its businesses have direct and indirect impact on the societies in which it operates. It is important for Sony to grow together with the community and give back to the communities in which the company operates. With this fundamental commitment in mind and in line with Sony’s global emphasis “For the Next Generation”, Sony group of companies in Malaysia is dedicated to play its part as a responsible corporate citizen through the various educational activities to promote a forward thinking, innovative and creative young generation that are the future pillars for Malaysia.
Speaking at the certificate presentation ceremony, Senior Principal Assistant Director, Haji Mohd.Anuar b. Haji Abd. Hamid from Co-curriculum and Arts Division, Ministry of Education Malaysia, commended on Sony Science Program. “The Sony Science Program is a unique Program where students have the opportunity to experience science firsthand while having fun. The headphones workshop allows students to build their own headphones and customize it creatively using recycled materials, hence encouraging creativity at young age. The Program also enhances and adds value to the conventional teaching in schools, serving as an additional support in teaching and learning in class”. He added, “We hope organizations and companies like Sony will continue to organize educational, fun and quality Programs that explore the individual potentials of our future generation in Malaysia and prepare them for the challenges they will face in society”.
The Sony Science Program is a 1-day event with activities that include headphone workshop, TV plant tour and 3D experience. Breakfast and lunch are provided and each participant is given a certificate for successfully completing the program.
About the Sony United family
Sony EMCS (Malaysia) Sdn Bhd
Sony EMCS (Malaysia) Sdn Bhd (SOEM) is Sony’s manufacturing company, located at Bangi, Selangor (KL Tec) and Penang (PG Tec) with a satellite plant at Sungai Petani, Kedah. KL Tech produces mainly LCD TV, Blu-ray Player, DVD Player and other key components while Penang Tec produces mainly Home Audio, Network Walkman, headphones, battery and PC drive products. Currently, SOEM has staff strength of 13,000 people.
Sony (Malaysia) Sdn Bhd
Sony (Malaysia) Sdn Bhd began operations in Malaysia on 31 October 1973. The company specialises in marketing, sales and service for a wide range of consumer electronics products as well as broadcast & professional products and solutions. There are in total 70 Sony Style and Sony Centre outlets nationwide, offering consumers the latest Sony products and services.
Sony Supply Chain Solutions (Malaysia) Sdn Bhd
Sony Supply Chain Solutions (Malaysia) Sdn Bhd also known as SSCSM is Sony’s logistics and international procurement solutions provider. With staff strength of 450 people, the company is headquartered at Bangi with branches in West and East Malaysia. For its logistics operations, SSCSM manages the worldwide distribution and warehousing needs of Sony’s Malaysian factories and sales company. For its international procurement activities, SSCSM procures, consolidates and distributes parts both domestically and globally.
About make.believe
“make.believe” (make dot believe) is a Group-wide brand message that unites Sony’s communications initiatives across electronics, games, movies, music, mobile phones and network services. “make.believe” symbolises the spirit of Sony – the power of creativity, the ability to turn ideas into reality and the belief that anything you can imagine, you can make real.