15/07/2025
Sony BURANO evolution:
Free replacement of Infrared (IR) Cut Filter to improve Color Reproduction
(MALAYSIA, 9 July 2025) – Sony is announcing today a newly developed IR cut filter to improve color reproduction when using the BURANO digital cinema camera under strong lighting conditions, including sunlight. The filter replacement will be provided at no charge for parts and labor. This replacement service is open through June 30, 2026, and will be carried out on a first come, first served basis. BURANO owners can schedule the filter replacement by contacting their regional Sony service center.
Any BURANO owner who wishes to replace the infrared cut filter to improve color reproduction under strong lighting conditions are eligible for this filter replacement.
BURANO units with a protrusion on the upper part of the front optical filter component already have the new IR Cut filter and no further filter replacement is required at this time.
The position of the protrusion on the upper part of the front optical filter component
Sony will continue to improve the shooting experience of Cinema Line cameras in professional video production environments.
For more information about Sony Cinema Line cameras, please visit: https://pro.sony/en_MY/products/digital-cinema-cameras/burano
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About Sony Malaysia
Sony (Malaysia) Sdn. Bhd. began operations in Malaysia on 31 October 1973. The company specializes in marketing, sales and services for a wide range of consumer electronics products as well as broadcast & professional products and solutions. There are in total of 3 Sony Stores and 8 Sony Centre outlets nationwide, which offering consumers the latest Sony products and services
About Sony Corporation
Sony Corporation is a wholly owned subsidiary of Sony Group Corporation and is responsible for the Entertainment, Technology & Services (ET&S) business. With the mission to “create the future of entertainment through the power of technology together with creators,” we aim to continue to deliver Kando* to people around the world. For more information, visit: http://www.sony.net/
*Kando is a Japanese word that roughly translates to the sense of awe and emotion you feel when experiencing something beautiful and amazing for the first time.
For media enquiries, please contact:
Alvin Chan
Sony Malaysia Sdn. Bhd.
T: + 019.3277536
E: Alvin.Chan@sony.com