(KUALA LUMPUR, 23 August 2016) – Sony, a worldwide leader in digital imaging and the world’s largest image sensor manufacturer, has today introduced a new full-frame lens for their E-mount camera system, the Planar T* FE 50mm F1.4 ZA (model SEL50F14Z).
This 50mm prime lens features a large F1.4 maximum aperture that offers impressive contrast and outstanding resolution that are hallmarks of the ZEISS® brand. It produces these consistently strong qualities throughout the entirety of the frame – from center to corner – and at all aperture settings, even while shooting wide open at F1.4. The cutting edge optical structure includes high-precision AA (Advanced Aspherical) and ED (Extra-low Dispersion) glass elements that reduce spherical and chromatic aberration, as well as a ZEISS® T* Coating that minimizes flare and ghosting creating the classic ZEISS® clarity. Additionally, its Planar design ensures minimal distortion.
The large F1.4 maximum aperture of the FE 50mm F1.4ZA lens provides a level of brightness and speed that are advantageous for dimly lit indoor shots, night scenes, and portraits, while its 11-bladed circular aperture allows for stunning “bokeh”, or background defocus, in images. The lens also features an aperture ring with an adjustable ON/OFF switch, an AF/MF focus mode switch, and a dust and moisture resistant design, further increasing its functionality.
The new lens is also equipped with a ring drive SSM (Super Sonic wave Motor) system, which allows it to efficiently lock focus with speed, precision and in near silence, making it particularly useful for shooting movies.
Pricing and Availability
The new FE 50mm F1.4 ZA lens will be sold at a variety of Sony authorized dealers throughout Malaysia for a retail price of RM 6,999
For full product specifications, please click here.
A variety of exclusive stories and exciting new content shot with the new lenses, accessories and other Sony α products can be found at , Sony’s community site built to educate, inspire and showcase all fans and customers of the Sony α brand.
For media enquiries, please contact:
Digital Imaging, Public Relations
Sony Malaysia Sdn. Bhd
 Although the design is dust and moisture resistant, absolute protection from dust and moisture is not guaranteed.