Product Press Releases

08 January 2014
CES 2014: Sony Lets You See, Hear and Feel More with its Latest Full HD TV BRAVIA W850B Series



Sony Lets You See, Hear and Feel More with its Latest Full HD TV



(Malaysia, 07 January 2014) – Bringing powerful content to the small screen, Sony is introducing its newest range of Full HD TVs, redesigned to be packed with technologies that ensure the best viewing experience for the consumer. In addition, Sony will be launching the BRAVIA W850B TV that offers optimal picture quality and outstanding sound dynamics for the discerning consumer.


Featuring the acclaimed X-Reality™ PRO processing engine that reproduces an amazing amount of detail during playback, the W850B series incorporate the new innovative “Wedge” structure– a form factor which was designed to increase stability in an era when screen size continues to increase. By lowering the TV’s center of gravity, Sony was able to achieve a smaller pedestal size than conventional TVs, allowing for a wide variety of installation options, despite a large screen size. In addition to increasing installation options, the TV’s sound quality has also been improved. The wedge shape increases capacity and is used to incorporate a large speaker to provide deeper, more powerful sound, unprecedented for a flat-screen TV. As speaker capacity gets larger, the bass becomes richer and distortion is reduced, enhancing customers’ TV viewing experience.


The new 2014 BRAVIA line-up also promises big, powerful sound with the use of ClearAudio+ technology, which combines a variety of Sony’s unique audio digital processing technologies to produce high-quality sound. This technology creates an immersive experience by reproducing clear vocals and a wide range of sound with authentic clarity. Moreover, BRAVIA TVs are now able to input Dolby and DTS 5.1ch discrete signal newly. By using these direct signals, new BRAVIA TVs can produce realistic surround fields by S-Force Front Surround. The new BRAVIA line-up is also compatible with the SWF-BR100, an optional wireless subwoofer. By simply connecting this subwoofer wirelessly, users can enhance any content with rich, powerful bass.


Additionally, the new BRAVIA line-up will surprise customers with a new user experience. Introducing One-Flick Entertainment, it offers a new style of viewing shows and movies by allowing the user to quickly select and enjoy content. This is not limited to just shows and movies, but also includes digital hi-vision broadcasting, Blu-ray disc and network contents.


Equipped with the unique Exmor R™ for TV CMOS sensor, the new BRAVIA TVs come with Social Viewing, giving consumers the convenience of sharing their viewing experiences via Skype with family, friends and loved ones, regardless of the geographical distances between them. The technologies used in the built-in camera ensure conversations are never muffled or drowned by the TV’s volume and crisp and sharp images are always being broadcasted across, even in a poorly illuminated room.


FIFA fans will enjoy the Live Football Mode that transports them into the heart of the stadium. Live Football Launcher[1] also gives viewers the feasibility of watching previously-recorded footage from YouTube and the official FIFA video channel[2], and even learn more about the game’s history.


Utilising its display technologies, Sony will also be giving consumers accessibility to 500px[3], a premier photography community, via the new BRAVIA TVs. With the TV, consumers are introduced to a world of stunning images with the best quality possible.


The new range of BRAVIA TVs from Sony will be available in Malaysia soon.


[1] Live Football Launcher will be available in March 2014 via a software update.

[2] FIFA content is available until FIFA World Cup 2014 ends.

[3] Learn more about 500px at:

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