This Challenge is open for any individual applicant (“Applicant”) who is at least 18 years of age or the age of majority in their jurisdiction, and resides in Singapore, Malaysia, Thailand, Indonesia, Vietnam or the Philippines. (“Participating Region”).

Employees of Sony and its affiliates in Participating Regions, advertising and promotion agencies of Sony together with their employees, and immediate family members and/or those living in the same household of each of the aforesaid persons are not eligible to participate in this Challenge.

Sony may engage individual Key Opinion Leaders (“KOL”) to create videos/posts and promote this Challenge. Sony may boost or promote those KOL's videos/posts on Tik Tok platform or any other platforms. While Sony may have certain requirements in the KOL's deliverables, Sony does not review nor approve the KOL's final videos/posts. Those KOLs are expressly permitted to take part in this Challenge even though their engagement may relate to this Challenge.

Each Applicant may put up more than one (01) post/entry.

To participate in this Challenge, Applicants shall:

All videos must be posted on participant's Tik Tok account. Any other forms of submission will not be accepted.

All videos must be posted at any time from00:00 (GMT +8:00) on 24^th October 2022 to 23:59 (GMT +8:00) on 18^th December 2022.

By participating this Challenge, Applicants (whether selected as winner) agree to grant Sony a license to (i) alter, change or modify, and have altered, changed or modified the videos/entries (ii) duplicate, copy and/or download, and have duplicated, copied and/or downloaded the videos/entries; and (iii) use and publish the completed videos or parts of the videos submitted for the Challenge or the videos modified or altered by Sony or any derivatives created by Sony across various mediums including online and offline platforms, organic and paid media, for a period of 3 years from submission of the completed video posts, throughout the Participating Regions.

Each Applicant warrants that:

Sony reserves the right to disqualify and/or exclude any submissions from the Challenge, for any reason and for no reason, including without limitation, violation of any portion of these Terms & Conditions.

Videos posted will be regarded as entries and judged by jury panel from each local Sony branch/entity in the Participating Region together with Sony Electronics (Singapore) Pte. Ltd.

Each video post entry is judged based on the following criteria:

There will be a total of three winners (each a “Winner”) in this Challenge. Winners can be from any of the Participating Regions. Each Winner shall receive the corresponding below listed prize(s):

By accepting the prizes, Winners agree to be contacted by Sony and/or its authorized representatives to participate in public relations events tied to the Challenge and Sony's LinkBuds S. This may include, but not limited to, quotes given for inclusion in press release, press conference, interviews, etc.

The selection of the jury panel and the judging process shall be at the Sony's sole and absolute discretion. Each Applicant shall accept and abide by any and all decisions made by Sony in relation to the Challenge, including and not limited to, the Terms and Conditions, evaluation criteria and the awarding of prizes. No enquires, appeals, verbal or written, shall be entertained.

Any decision made by Sony in relation to the conduct of the Challenge is final, binding, conclusive and shall not be challenged on any grounds, including without limitation, grounds that Sony failed to act reasonably or fairly.

All winners will be announced on 23 December 2022 at 9am (GMT +8:00) via campaign site www.sony.com.my/microsite/LinkBudsSNeverOffDance. Sony will contact the winners via winners' Instagram or Facebook direct messaging provided in winners' Tik Tok account. Sony reserves the right to extend or modify the winner notification and date of announcement or format where necessary. If the Winner is not contactable or does not reply within 7 working days, or if the data reveals that the submission does not comply with these terms and conditions, that Applicant will not be eligible to receive the prize and an alternative winner will be selected. The prize may also be revoked by Sony if Sony later considers that the Winner has breached any terms in these Terms and Conditions.

The winner(s) shall not transfer or exchange any prize(s) won, and Sony reserves the right to replace any prizes with items of similar value without prior notice. The winner(s) acknowledges and agrees that the winner(s) may be disqualified from receiving any prize(s) if the winner(s) is not able or willing to abide by Terms & Conditions which may be imposed by Sony, and in such event, Sony reserves the right to award the prizes to other winner(s).

The winner(s)'' refusal to accept any prize(s) shall release Sony from all obligations in connection with the prize(s). However, the winner shall still be required to fulfil all obligations of Applicants as per these Terms and Conditions.

Sony reserves the right to disqualify any Applicant or revoke any prizes awarded if it has reasonable grounds to believe that the Applicant has breached these Terms and Conditions, or on any grounds as Sony may in its sole discretion decide.

Applicants who submit more than one entry are only eligible to win once.

Acceptance of any prize shall constitute a release and discharge of Sony by each Winner from any and all liability, claims, demands, causes of action, and/or damages which the winner may have, whether known or unknown at the present time, of any nature whatsoever, arising out of or relating to: (i) the Challenge, (ii) personal injury and/or property damage, theft or loss suffered by the Winner as a result of the use and/or enjoyment of the prize, and/or (iii) any tax liabilities in relation to the Challenge, prize and/or use or enjoyment of the same.

Where applicable, prizes not collected within 4 weeks from the date of notification for collection shall be disposed of at Sony's sole discretion. Sony's decision regarding the award of all prizes, and/or in every situation including any not covered in these Terms and Conditions, shall be final and binding on all participants in the Challenge, and no queries, themes or appeals may be made or entertained regarding Sony's decision on the same. The receipt by any Winner of any prize under this Challenge is conditional upon compliance with any and all applicable laws, rules and regulations.

Sony will not accept any responsibility for any damage, loss, injury or disappointment suffered by any Applicant entering the Challenge or as a result of entering the Challenge or accepting any prize. Sony is not responsible for any safe custody, return, non-delivery or missing of entries, late, misdirected, problems or technical malfunction of any telephone network or lines, computer on-line systems, servers, or providers, computer equipment, software failure of any email or entry to be received on account of technical problems or traffic congestion on the Internet, telephone lines or at any app, or any combination thereof, including any injury or damage to Applicant's or any other person's computer or mobile telephone related to or resulting from participation or downloading any materials in the Challenge.

By entering the Challenge or accepting the prizes, Applicant agrees that no claim relating to such losses or injuries (including special, indirect and consequential losses) shall be asserted against Sony, its parent companies, affiliates, directors, officers, employees or agents from any and all losses, damages, rights, claims and actions of any kind resulting from the Challenge and acceptance of any prize, including without limitation, personal injuries, death and property damage.

Information – All information, including personal information (“Information”) submitted or known to Sony and/or its affiliates in connection with this Challenge will only be used for the purposes set out in and treated in accordance with these Terms and Conditions and those stipulated in the Privacy Policy of Sony at https://www.sony-asia.com/microsite/privacypolicy/ (“Privacy Policy”).

Use of Information – In addition to those stipulated in the Privacy Policy, by entering the Challenge, you agree to consent to Sony:

Each Applicant to this Challenge acknowledges that in respect of any Information from her/him pursuant to this Site:

Provision of Information to Third Parties - We will not sell or otherwise transfer the Information to unaffiliated third parties without your approval. If applicable, you will have the opportunity to indicate whether you would like to "opt in" and/or “opt out” to receiving promotional and/or marketing information about other products, services and offerings from us and/or any third parties.

Analysis of User Behaviour - We reserve the right to perform statistical analyses of user behaviour and characteristics in order to measure interest in and use of the various areas of the Site and to inform advertisers of such information as well as the number of users that have been exposed to or clicked on their advertising banners. We will provide only aggregated data from these analyses to third parties. We are not responsible for any actions or policies of any third parties who request personal information and you should check the applicable privacy policy of that party.

Cookies - You should be aware that information and data may be automatically collected through the use of "cookies". "Cookies" are small text files a site can use to recognise repeat users and allow us to observe behaviour and compile aggregate data in order to improve the Site and to target its advertising. Cookies do not attach to your system and do not damage your files. If you do not want information collected through the use of cookies, there is a simple procedure in most browsers that allows you to deny or accept the cookie feature.

Updating or Removing Information - You may notify us of any updates, amendments and corrections to previously collected Information by using the Feedback Form on the Site. Further, upon your request, we will use commercially reasonable efforts to delete your Information from our database. However, it may be impossible to delete your entry without some residual information because of backups and records of deletions.

By participating this Challenge, Applicants agree to grant Sony a license to use and publish the completed videos submitted for the Challenge (whether or not selected as winner) across various mediums including online and offline platforms, organic and paid media, for a period of 3 years from submission of the completed video posts, throughout the Participating Regions. Such publicity may include without limitation, the video(s) submitted for the Challenge by Sony companies in the Participating Regions or Southeast Asia region, the Applicant and/or likeness, voice, photographs, and/or video footages of the Applicant, biological information provided by the Applicant and/or any statement made by he/she concerning Sony, this Challenge, and/or prizes.

Sony shall not be obliged to include any Applicant in any publicity whatsoever.

The Applicant understands and accepts that particulars and information (including personal data) supplied may be used and disclosed by Sony for purposes in connection with the promotion, marketing and publicity of the Challenge. In addition, the Applicant consents to Sony collecting, using, disclosing, and/or processing any and all personal data submitted for purposes relating to the administration of the Challenge, including but not limited to communication with the Applicant.

The Applicant shall indemnify and keep Sony indemnified from and against any and all losses, damages, claims and/or costs (including costs on a full indemnity basis) suffered and/or incurred by the Applicant as a result of a breach of any of the Terms and Conditions.

Sony may, in its sole discretion, terminate or suspend this Challenge without any liability to the Applicants.

The Terms and Conditions of this Challenge shall be governed by and construed in accordance with the laws of the Republic of Singapore.