Sony Strengthens APS-C Mirrorless Camera Line-up with Launch of Two New Models

6600

Alpha 6600 in Black         

6100

Alpha 6100 in Silver 

Sony launches Alpha 6600 with in-body image stabilisation and enhanced battery life and further boosts the line-up with introduction of Alpha 6100

(KUALA LUMPUR, 29 August 2019) – Sony today announced two new additions to its α™ (Alpha™) APS-C series of mirrorless cameras with the launch of the Alpha 6600 (model ILCE-6600) and Alpha 6100 (model ILCE-6100). These new additions to the range integrate Sony’s advanced technologies into compact and lightweight bodies including leading-edge autofocus performance, superb image quality and the very latest video technologies. The new Alpha 6600 has been designed to address the needs of the most demanding photographers and videographers with its versatility, making it suitable for multiple types of shooting scenarios and users. The Alpha 6100 is targeted at users who are looking to make the step-up to shooting with interchangeable lens cameras and wish to shoot high-quality photos and videos in a variety of different situations.

The Sony APS-C range has been further strengthened by the launch of two new lenses, the E 16-55mm F2.8 G standard zoom lens (SEL1655G) and the E 70-350mm F4.5-6.3 G OSS super-telephoto zoom lens (SEL70350G). With this announcement, Sony’s versatile E-mount system now features a total of 54 lenses.

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Alpha 6600 with SEL1655G

“Our ‘One Mount’ strategy to continually expand the E-mount system, cameras and lenses with complete inter-compatibility between full-frame and APS-C, means that we want to offer the widest range of exciting products that customers can select from, when choosing the right tool for their needs,” said Dai Tanaka, Director, Digital Imaging Division, Sony Electronics Asia Pacific. “The APS-C market is extremely important to Sony and the Alpha 6600 and Alpha 6100 are both cameras that pack-in the very latest technology breakthroughs and whether you shoot stills, video or a combination of the two, we are confident that users will be very happy with the results.”

At the heart of both the new Alpha 6600 and Alpha 6100 sits a 24.2MP  Exmor™ CMOS image sensor, the latest BIONZ X™ image processor and a front-end LSI implemented in Sony’s full-frame cameras. This powerful trio combine to deliver all-round enhancements in image quality and performance across all areas of photo and video capture.[i] Approximate effective megapixels

 

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Alpha 6600 with SEL70350G

The Alpha 6600 and Alpha 6100 offer a lightning fast autofocus acquisition time of 0.02 seconds. With 425 focal-plane phase-detection AF points covering approximately 84% of the image area and 425 contrast-detection AF points, the high density and wide coverage of the AF system ensures reliable AF, even in the most challenging light conditions. Both new models benefit from Sony’s ‘Real-time Tracking’ which utilises Sony’s latest algorithm including AI-based object recognition to ensure that subjects can be captured with excellent accuracy, even via the touch panel on the rear screen. In addition, the new models offer ‘Real-time Eye AF’, the latest version of Sony’s acclaimed Eye AF technology, which employs AI-based object recognition to detect and process eye data in real time, resulting in improved accuracy, speed and tracking performance of Eye AF for both humans and animals, and allows the photographer to concentrate exclusively on composition.

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Alpha 6100 with SEL70350G

An Eye for Detail

Based upon feedback from users of existing Sony APS-C camera users, further features have been added to the Alpha 6600 and Alpha 6100 to fine tune the user experience. These include:

Improved colour reproduction; Algorithms inherited from full-frame models deliver natural colour reproduction, particularly in skin tones

Hi-resolution internal 4K movie recording with full-pixel readout without pixel binning in Super 35mm format with easy smartphone transfers via the Imaging Edge™ Mobile application

Interval shooting for stunning time-lapse videos

180-degree tiltable, 3.0-type 921k-dot (approx.) LCD touch screen

Integrated Microphone input for clear and crisp audio on video recordings

Alpha 6600

Across an ISO range of 100-32000 (expandable to ISO 50 – 102400), the new Alpha 6600 offers superb low-noise performance and delivers extremely high-quality images, even in low-light conditions. By applying noise reduction and sharpness processing optimally in each area, Area-specific Noise Reduction and Detail Reproduction Technology greatly reduce noise while preserving high resolution, contributing to fine reproduction of subject textures and shadow details.

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Alpha 6600

The Alpha 6600 packs in many of the technology breakthroughs that are attracting praise on Sony’s high-end full-frame cameras. These include:

Sony’s innovative 5-axis in-body image stabilization system that results in a 5.0-step shutter speed advantage 

Implementation of the industry-leading long battery life with Sony Z Battery for the first time on an APS-C camera, enabling extended power performance; approx. 720 still images using viewfinder, approx. 810 images using LCD monitor 

A tough magnesium alloy design that is dust and moisture resistant 

Real-time Eye AF for movie shooting. When activated, the eye of a subject is automatically tracked with high precision and reliability, allowing the shooter to focus on the content itself as opposed to what is in focus or not in focus. Touch Tracking functionality will also automatically initiate Eye AF when a human subject is selected 

Integrated headphone jack which allows the user to connect high-quality headphones for accurate monitoring of recorded sound 

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Alpha 6100

4K Recording

The Alpha 6600 boasts internal 4K movie recording in Super 35mm format with full pixel readout without pixel binning, to capture approximately 2.4x the amount of information required for 4K movies (Also available in Alpha 6100). This oversampling results in stunning footage, delivered in the XAVC S™ format with unparalleled resolution. The Alpha 6600 equips an HLG (Hybrid Log-Gamma) picture profile that supports an instant HDR workflow. Recorded movies played back on an HDR (HLG) compatible TV will appear true-to-life, with no blocked shadows or blown highlights, without the need for colour grading. For users who want to colour grade their footage in post-production, S-Log3 and S-Log2 Gamma profiles are provided.

Availability

The Alpha 6600 and Alpha 6100 will be available in Malaysia in November 2019
For full product details, please visit:

Alpha 6600:https://www.sony.com.my/electronics/interchangeable-lens-cameras/ilce-6600
Alpha 6100: https://www.sony.com.my/electronics/interchangeable-lens-cameras/ilce-6100

 A product video on the new Alpha 6600 and Alpha 6100 can be viewed here.

About Sony Malaysia

Sony (Malaysia) Sdn. Bhd. began operations in Malaysia on 31 October 1973. The company specializes in marketing, sales and services for a wide range of consumer electronics products as well as broadcast & professional products and solutions. There are in total of 2 Sony Stores and 37 Sony Centre outlets nationwide, which offering consumers the latest Sony products and services.

About Sony Corporation

Sony Corporation is a leading manufacturer of audio, video, game, communications, key device and information technology products for the consumer and professional markets.  With its music, pictures, computer entertainment and online businesses, Sony is uniquely positioned to be the leading electronics and entertainment company in the world.  Sony recorded consolidated annual sales of approximately $77 billion for the fiscal year ended March 31, 2018. Sony Global Web Site: http://www.Sony.net/

For media enquiries, please contact:

Ivy Yap
Public Relations
Marketing Communication Department
Sony Malaysia Sdn. Bhd.
T: +6019.3090295
E: Ivy.Yap@sony.com

Alvin Chan
Head of Marketing Communication
Sony Malaysia Sdn. Bhd.
T: + 019.3277536
E: Alvin.Chan@sony.com