Corporate Press Releases

22 August 2016
Sony Tops Five Categories at 2016 EISA Awards

(KUALA LUMPUR, 16 August 2016) – Recognising Sony’s success in delivering products that inspire and fulfil customer curiosity, the European Imaging and Sound Association (EISA) have honoured Sony with five awards in their 2016 round-up. As the largest editorial and multimedia organisation in Europe, the EISA committee carefully assesses and evaluates a vast variety of technology categories, and is consequently renowned for recognising true quality and innovation.

European Premium Compact Camera 2016-2017: DSC-RX1R II


As one of the world’s smallest full-frame cameras, the RX1R II delivers the highest picture quality of any Sony compact camera ever made. This is made possible by the combination of the camera’s high resolution 42.4 MP full-frame sensor with its large aperture, fixed focal length ZEISS Sonnar T* 35mm F2 lens, which was optimised to work in combination with the sensor. It also features the world’s first variable optical low-pass filter[1] providing stunning image quality with a wide dynamic range and very low noise. The Fast Hybrid AF system with advanced phase-detection and contrast-detection guarantees razor-sharp images, and with the powerful BIONZ X processor you will never miss a precious moment. The retractable XGA OLED Tru-Finder[2] and a tiltable LCD screen offer great freedom to capture creative compositions. This premium compact camera is a true winner in every aspect.


European Photo & Video Camera 2016-2017: α7S II

α7S II

The α7S II provides professionals with the right tool to create top quality video and excellent still images in every shooting situation. Its 12.2-million-pixel[3] full-frame Exmor CMOS sensor masters high sensitivity shooting, with a maximum sensitivity of ISO 409600[4]. In addition, its high dynamic range, 5-axis image stabilisation, and internal recording of 4K movies[5] in full-frame format with full pixel readout, ensure that the professional videographer won’t have to make any compromise regarding image quality. The camera’s Fast Intelligent AF excels in speed and accuracy and guarantees stunning images with excellent sharpness even in the dark.

European Prosumer Compact System Camera 2016-2017: α6300


The α6300 retains the compact lightweight design of its popular sister model, the α6000, but adds lightning fast (0.05 seconds) hybrid autofocus with 425 AF points and subject tracking 4D focus, professional-class 4K video shooting and a weather-sealed body. The new 24.2-million pixel[6] Exmor CMOS sensor provides excellent image quality even in poorly lit situations, along with superb video quality, while the tilting 3-inch 921,000-dot LCD screen and the bright 2.36-million-dot OLED viewfinder are able to keep track of fast moving subjects at up to 11 frames per second.


European Professional Compact System Lens 2016-2017: SEL85F14GM


The SEL85F14GM telephoto prime lens is a true asset to any ambitious portrait photographer. The optical design and the use of advanced lens elements ensure that the lens delivers the extremely high resolution demanded by modern cameras. The circular aperture with 11 blades provides a smooth and appealing background blur, while Sony’s original Nano AR Coating reduces flare and ghosting with backlit subjects. The ring drive SSM motor system with two position sensors supports fast and accurate autofocus. As is to be expected from a professional lens, the FE 85mm F1.4 GM is dust and moisture resistant.


European In-Car HD Player 2016-2017: RSX-GS9

RSX-GS9 Media Receiver with Bluetooth®

With its 1DIN housing and a rotary control, Sony’s RSX-GS9 may look like a classic and authentic head unit, but behind its stripped-down face plate this high resolution audio system is a cutting-edge sonic superstar. It offers support for up to 192kHz/24-bit PCM for various devices through USB Type A, 5.6MHz native DSD via USB micro-B for the connected digital high-resolution music players, while the optical output allows digital connection to an external DSP. Sony’s unique smartphone app “SongPal” allows users to search music tracks with no hassle, and offers easy adjustments in the detail of the sound on the smartphone screen so it can be customised exactly to the how the user desires. The use of the best available DAC, high-end op-amps and advanced circuitry ensure that the RSX-GS9‘s audio performance is nothing less than sensational. All of which means that the benefits of high-resolution music can finally be enjoyed from your dashboard.

Please note that model numbers may differ from country to country. Please check locally for product availability in your country.



About Sony Malaysia

Sony (Malaysia) Sdn. Bhd. began operations in Malaysia on 31 October 1973. The company specializes in marketing, sales and services for a wide range of consumer electronics products as well as broadcast & professional products and solutions. There are in total of 2 Sony Stores and 55 Sony Centre outlets nationwide, which offering consumers the latest Sony products and services.

MySony program was created to maximize Sony experience for both product owners (Premier Member) and non-product owners (Savvy Member). MySony members get to enjoy interesting photography workshops, exclusive invites, win cool prizes, latest news and many more. To become a MySony member, please register yourself at for free. Follow Sony’s official Facebook page and Instagram @ Sony Malaysia to get exclusive updates & information.

For media enquiries, please contact:

Ivy Yap
Digital Imaging, Public Relations
Sony Malaysia Sdn. Bhd
T: +6019.3090285

[1] Among digital cameras. As of October 2015 press release, based on Sony research.

[2] The XGA OLED Tru-Finder features 2,359,296 dots.

[3] Approximate effective megapixels.

[4] Standard ISO 100 – 102400, Expandable to ISO 50-409600.

[5] QFHD: 3840 x 2160. Internal recording and HDMI output, both at 4K resolution, are available in full-frame.

[6] Approximate effective megapixels.

Adjust Font Size