Delivering an Enhanced High Dynamic Range Experience, from the Lens to the Living Room
(Malaysia, 14 April 2016) - Sony will introduce a new 4K HDR television series designed to deliver a greater brightness range and higher contrast, making the best use of 4K HDR (High Dynamic Range) content with its unique backlighting technologies in a slim design. The 4K HDR TV series ranges in screen size from 55" class to 65" class.
HDR is a burgeoning video standard that greatly expands the range of possible visual expression by reproducing higher brightness, higher contrast and more vibrant colors. HDR compatible content and services are expected to become more and more prevalent via Internet video services, TV broadcastings and Ultra HD Blu-ray titles.
The X93D series takes picture quality to new heights by delivering the best quality from HDR content. Sony's new Slim Backlight Drive™ technology with a new grid-array backlighting structure, which was previously only available with full-array backlighting systems, allows X-tended Dynamic Range™ PRO technology to boost peak brightness and black levels more precisely and enhance contrast levels, while maintaining a slim form factor. The 4K Processor X1™ and its precision color mapping technology allows TRILUMINOS™ Display to reproduce a wider color range with accurate color details at any brightness level. The X1 also improves the streaming quality of 4K HDR images provided by Internet video services, such as Netflix. But the viewing experience goes beyond just the screen. A television should be great to look at in any environment. When hung against a wall, the X93D series sits close to the wall and virtually disappears into it, leaving behind nothing but the picture itself. When the television is set on a TV rack or a cabinet, its clean cable management keeps wires out of view and looks equally elegant when viewed from behind.
This year, Sony is focusing on integrating BRAVIA TVs into the living room setting, with the notion of creating a smart living ecosystem that gives users the freedom to utilize a variety of Sony products with the TVs - by means of enhancing viewer experience. The X93D and other 4K HDR TVs already bring stunning picture quality to whatever you're watching but with the addition of these Sony products, ranging from digital cameras to audio systems, consumers and professionals are able to take their experiences to a whole new level - experiencing stunning still images and videos on a larger screen, thanks to sharper 4K HDR clarity, along with surround, sound enhancements to bring movies and music to life.
Some of the products that are compatible with the BRAVIA ecosystem include -
- PMW-F55 CineAlta 4K Digital Cinema Camera
- FDR-AXP55 4K Handycam® with Built-in projector
- HT-ST9 & HT-NT5 Sound Bars
- A7RM2 & A7SM2 Mirrorless Cameras
- Xperia Z5 & Xperia Z5 Premium mobile phones
Each television series also runs on Android TV with Sony's exclusive user interface. From live TV broadcasting to Internet video services, the seamless user interface Content Bar includes enhanced content navigation along with voice search.
2016 BRAVIA® 4K TV Line-up:
X93D Series (55", 65" Class models) 4K HDR TV
The X93D Series will be available in Malaysia from June 2016 onwards.
X85D Series (55", 65" Class models) 4K HDR TV
The X85D Series is priced at RM7,499.00 (55") and RM10,999.00 (65"), and is now available in Malaysia at Sony Stores and selected Sony Centres.
For more information on press releases, please visit http://www.sony.com.my/section/productpressreleases
About Sony Malaysia
Sony (Malaysia) Sdn. Bhd. began operations in Malaysia on 31 October 1973. The company specialises in marketing, sales and service for a wide range of consumer electronics products as well as broadcast & professional products and solutions. There are in total 2 Sony Stores and 54 Sony Centre outlets nationwide, offering consumers the latest Sony products and services.
MySony program was created to maximize Sony experience for both product owners (Premier Member) and non-product owners (Savvy Member). MySony members get to enjoy interesting photography workshops, get exclusive invites, win cool prizes, get the latest news and many more. To become a MySony member, join for free at https://mysony.sony.com.my. Follow us on Facebook @ SonyMalaysia.
For media enquiries, please contact:
Sony Malaysia Sdn. Bhd.
Tel: +6019 327 3960
Sony Malaysia Sdn. Bhd.