Product Press Releases

09 July 2015
Power to the Music – Enjoy music at your convenience with the all-new portable, Personal Audio products from Sony

Power to the Music - Enjoy music at your convenience with the all-new portable, Personal Audio products from Sony


SRS-X11

MDR-1ABT


(KUALA LUMPUR, 7 July 2015) - Taking forward its promise of delivering ground breaking and exciting entertainment, Sony has created several new portable audio products that define true audio sound quality via form and wireless functionality - SRS-X11/X33/X55/X77/X99 and MDR-1ABT. Sony's new portable wireless speaker series, SRS-X-series makes it easier than ever to conveniently listen to and share your favourite tracks in great sound quality with Bluetooth® and NFC™. You can instantly connect your smart device and stream your music wherever you are, or as a speaker phone to conveniently answer calls, all while enjoying your favourite tracks. On the other hand, the MDR-1ABT is a class of its own, combining style and substance in perfect harmony. Every aspect of its form, functionality and the materials used in its build ensure that every sound is precisely and consistently reproduced across the frequency range. Not forgetting the wireless listening experience that the headphone boasts, as it's equipped with Sony's breakthrough LDAC codec that enables listeners to enjoy their music in high resolution format, through the highest quality Bluetooth® streaming.

SRS-X11: Big Sound from a Tiny Body

With its tiny 61mm x 61mm x 61mm cube-design, the SRS-X11 is the smallest speaker in the range. Despite its small body, the SRS-X11 still packs a punch as it combines the power of 10W with two passive radiators, allowing you to enjoy a rich, deep bass.

Want double the amount of sound? Use the Speaker Add function to connect two SRS-X11 units together to either create twice the sound power in Double mode, or split the sound signal to enjoy real stereo sound in Stereo mode.

With a built-in rechargeable battery that lasts approximately 12 hours [1] , you can enjoy your music wirelessly all day long. The SRS-X11 will come with a supplied silicon strap for easier portability.

The SRS-X11 is now available in 3 colours (red, black, white) at RM199.00 each, in Sony Stores and Sony Centres, Malaysia.


 

SRS-X33


SRS-X33: Great Sound Just Got Smaller

With its 185mm x 60mm x 59mm size, the SRS-X33 is 20% smaller than its predecessor, the SRS-X3, while maintaining the unit's outstanding sound quality. Perfect for enjoying music in the summer sun, its internal rechargeable battery lasting 12 hours won't ever let you down, so you can revel in the sunshine all day long.

With a total output of 20W 2channel speaker system and dual passive radiators which allow for deeper bass reproduction, you can turn up the volume on your tunes without distortion.

The SRS-X11 is now available in 3 colours (red, black, white) at RM499.00 each, in Sony Stores and Sony Centres, Malaysia.


SRS-X55


SRS-X55: Clear, Balanced Sound

SRS-X55 boasts super clear sound with premium design. Sony's S-Master™, DSEE™ (Digital Sound Enhancement Engine) and ClearAudio+™ technologies combined together improve the bass, clarity and restore audio quality to deliver rich, refined sounds. SRS-X55 is powered with 2.1 channel system and dual passive radiators that delivers a beat-dropping output power of 30W, enough to crank up tunes for a great party. A truly easy to use speaker, it comes with internal rechargeable battery that lasts for 10 hours¹ offering long hours of great music.

The SRS-X55 is now available in 3 colours (red, black, white) at RM699.00 each, in Sony Stores and Sony Centres, Malaysia.


SRS-X77


SRS-X77: Quality Bass, Redefined

The SRS-X77 features incredibly vibrant sound, thanks to Sony technologies such as DSEE™ and S-Master™, allowing music lovers to make the most of their favorite tunes on-the-go or at home. Packing 40 Watts, the speaker delivers rich, full and powerful sound and a built-in subwoofer and dual passive radiators provide extended bass response.

The SRS-X77 will be available in Malaysia from July 2015 onwards across Sony Stores and Sony Centres, Malaysia.


 

SRS-X99


SRS-X99: The Premium Wireless Speaker

The new Sony SRS-X99 wireless speaker features Hi-Res Audio, with powerful, dynamic sound (154 Watts, 2.1ch, 4 super tweeters, dual passive radiator, DSEE™, and Clear Audio+™) combined with a stylish design. The SRS-X99 supports Google Cast, Spotify Connect and multi-room capability via Sony SongPal link, similar to Sony's new sound bars and AV Receivers, rounding out a family of Sony products that all work together throughout the home. Additionally, the SRS-X99 supports Bluetooth with LDAC and NFC.

The SRS-X99 will be available in Malaysia from July 2015 onwards across Sony Stores and Sony Centres, Malaysia.

MDR-1ABT Wireless Headphones

Following on the success of the MDR-1A headphones, the new MDR-1ABT headphones is the ideal way to showcase high quality sound on-the-go. In addition to delivering outstanding sound quality, it offers remarkable comfort with ergonomic ear pads and a wraparound design for improved fit which also prevents sound leakage.

The lightweight and responsive aluminum coated Liquid Crystal Polymer Film diaphragms also provide the rigidity necessary for balanced sound reproduction, while minimising coloration across the audio spectrum. The MDR-1ABT headphones offers hands-free talk with echo cancellation and noise suppression that enables clear sound quality for hands-free calls on compatible smartphones. Additionally, they feature touch sensor controls with NFC to allow users to easily control music from the side of the headphones without having to connect with wires or use set-up codes.

The MDR-1ABT is now available in black at RM1,299.00, in Sony Stores and Sony Centres, Malaysia.

For more information on press releases, please visit http://www.sony.com.my/section/productpressreleases


About Sony Malaysia

Sony (Malaysia) Sdn. Bhd. began operations in Malaysia on 31 October 1973. The company specialises in marketing, sales and service for a wide range of consumer electronics products as well as broadcast & professional products and solutions. There are in total 2 Sony Stores and 55 Sony Centre outlets nationwide, offering consumers the latest Sony products and services.

MySony program was created to maximize Sony experience for both product owners (Premier Member) and non-product owners (Savvy Member). MySony members get to enjoy interesting photography workshops, get exclusive invites, win cool prizes, get the latest news and many more. To become a MySony member, join for free at https://mysony.sony.com.my. Follow us on Facebook @ SonyMalaysia.

For media enquiries, please contact:

Bryan Chow

Brand Communications

Sony Malaysia Sdn. Bhd.

Tel: +6019 327 3960

Email: Bryan.Chow@ap.sony.com

Hideyuki Wada

Marketing

Sony Malaysia Sdn. Bhd.

Email: Hideyuki.Wada@ap.sony.com



[1] Bluetooth® A2DP, SBC (328kbps,44.1kHz)

   
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