Product Press Releases

09 July 2015
Travel Light and Take Great Selfies with New High Performance, High-Zoom Compact Cameras from Sony

Travel Light and Take Great Selfies with New High Performance,
High-Zoom Compact Cameras from Sony


Cyber-shot™ HX90V

Cyber-shot™ WX500


  • Cyber-shot™ HX90V and Cyber-shot™ WX500 offer ZEISS® Vario-Sonnar T* lens with 30x zoom; 18.2 effective megapixels Exmor R™ sensor; BIONZ X™ processor; Full HD video; Fast Intelligent AF; Optical SteadyShot® with 5-axis stabilisation [1] and 180-degree tilt LCD for perfect framing of selfies
  • Cyber-shot™ HX90V [2] features OLED Tru-Finder and Control Ring [3] for professional style control and results

(MALAYSIA, 30 June 2015) - Carry less, shoot more: two new travel and selfie-friendly cameras from Sony put fabulous holiday photo opportunities in closer reach this summer. The world's most compact cameras in their class [4], the Cyber-shot™ DSC-HX90V and DSC-WX500, are big on sheer picture quality plus plenty of easy-to-use pro-style functions.

Despite sharing a raft of technologies that deliver amazing picture quality, the two cameras offer distinct choices for photographers looking for a compact high-zoom camera. Both are built around extremely high quality optics with a ZEISS® Vario-Sonnar T* 30x zoom lens and benefit from the power of an Exmor RTM CMOS sensor with 18.2 megapixels and BIONZ X™ processor. Separately, for the photographers who prefer to frame their shots more traditionally, the HX90V features a pop-up OLED Tru-Finder and a Control Ring[3] that can be assigned to functions such as manual focusing or step zoom. The feeling of control when using the HX90V is further enhanced by a new ergonomic grip that guarantees comfortable handling in any situation.

Cyber-shot™ HX90/HX90V

For photographers who prefer to add perfectly-framed selfies to their repertoire, both the HX90V and WX500 have a 180-degree tilt LCD screen that allows easy retouching with Beauty Effect and "My Best Portrait" on PlayMemories Camera AppsTM, so you can see exactly how you will appear in your shots.

Despite their pocket-sized dimensions, both the HX90V and WX500 benefit from 5-axis image stabilisation[1] which keeps pictures blur-free even when exploring the outer limits of the camera's zoom range whilst shooting movies.

ZEISS® Vario-Sonnar T* Lens with 30x Optical Zoom / 60x Clear Image Zoom

Packing a huge 30x optical zoom range into the tiny camera bodies, the high-quality ZEISS® Vario-Sonnar T* lens pulls friends and family, wildlife and distant scenes closer. The advanced design ensures impressively sharp, low-distortion images, even at high-zoom settings where budget optics struggle to main clarity and definition. Want to go larger still? Clear Image Zoom boosts magnification to a gargantuan 60x with Optical SteadyShot™ and 5-axis image stabilisation[3], keeping handheld camera wobbles in check for crisper handheld Full HD videos.

Exmor RTM CMOS Sensor with 18.2 Effective Megapixels and BIONZ X™ Processor

The subtlest details in any scene - even moonlit beaches and café interiors - are captured effortlessly by the back-illuminated Exmor R™ CMOS image sensor with 18.2 effective megapixels. Sony's advanced BIONZ X™ image processor ensures stills and Full HD movies with incredible colours, richness, and realism.

OLED Tru-Finder™ Precision Electronic Viewfinder

Available only on the HX90V, framing shots on sunny days is a pleasure with the OLED Tru-Finder™ that pops up as and when needed. Images are bright, crisp and clear, with high contrast and vivid colours.

High-resolution 180 degrees tilt LCD and Beauty Effects for Awesome Selfies

Top-notch selfies are a doddle with the 3.0-type LCD that tilts up to 180 degrees for comfortably-framed arms' length portraits. The high-resolution (921k dots) monitor is also handy for composing and retouching shots with the camera's built-in Photo Creativity and Beauty Effect functions.

Fast Intelligent Autofocus

The Fast Intelligent AF system on the new models has been inherited from Sony's award-winning α7 series of cameras. An improved spatial object detection algorithm realises a more optimal and accurate lens drive to make autofocus even faster for capturing fleeting moments with ease.

Serious snappers will also appreciate extensive control modes, Memory Recall and a Control Ring[3] that can be assigned to functions like manual focusing or step zoom.

Better-looking movies are assured by Full HD 60p/50p[5] recording using the XAVC S[6] format at 50Mbps. Rest assured that there'll be no on-screen noise and artefacts, even when you are capturing fast-moving kids, pets or jet-skis. P/A/S/M modes give extra creative control over your video footage, while Intelligent Active Mode with 5-axis image stabilisation[1] steadies image wobbles when you are following moving subjects.

There's a built-in flash for low-light shooting, as well as Wi-Fi with NFC for One-touch wireless sharing of photos and movies on your phone or tablet. In addition, both the HX90V and WX500 is equipped with the high performance NP-BX1 battery that allows up to 400 photos to be taken on a single charge.

Cyber-shot™ HX90V with GPS

The Cyber-shot™ HX90V adds GPS that automatically tags your shots and clips with location information to enjoy on a map using PlayMemories Home.

PlayMemories Camera Apps™ including "My Best Portrait" for a Great Selfie Experience

Shooting possibilities for both cameras can be expanded at any time with PlayMemories Camera AppsTM. For the Cyber-shot™ DSC-HX90V and DSC-WX500, three popular Apps - My Best Portrait, Smart Remote Control and Sync to Smartphone are available. Further information on these compatible apps is available at playmemoriescameraapps.com.

LCJ-HWA Body Case

Available in black, brown, and light brown, the optional LCJ-HWA body case with lens jacket and shoulder strap features a quality leather-style finish to protect either camera while offering a sure, stable grip. The smart design allows easy access while you're out and about - shoot, adjust LCD angle or connect the USB multi terminal without removing the camera from its case.

The new Cyber-shot™ WX500 and HX90V high-zoom compact travel cameras from Sony will be available in Malaysia from June and July 2015 onwards respectively. The HX90V is priced at RM1,599.00 and the WX500 is priced at RM1,199.00.

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Specifications Sheet

DSC- HX90V

DSC-WX500

Lens

ZEISS® Vario-Sonnar T* Lens

ZEISS® Vario-Sonnar T* Lens

Optical Zoom (35mm format equivalent)

30x (24-720mm)

30x (24-720mm)

Maximum Aperture

F3.5 (W) - 6.4 (T)

F3.5 (W) - 6.4 (T)

Image Sensor / Effective Megapixels

Exmor R™ CMOS 18.2MP

Exmor R™ CMOS 18.2MP

Image Processor

BIONZ X™

BIONZ X™

Image Stabilisation

Standard;

Active/Intelligent

Active mode (for movies)

Standard;

Active/Intelligent

Active mode (for movies)

HD Movie (Active Mode for movies only)

Full HD 60p/50p[5]

Full HD 60p/50p[5]

Viewfinder

0.2-type electronic viewfinder (OLED)

-

Monitor Type

7.5cm (3.0type) (4:3) / 921,600 dots / Xtra Fine / TFT LCD

7.5cm (3.0type) (4:3) / 921,600 dots / Xtra Fine / TFT LCD

ISO Sensitivity (still image)

Auto (ISO80-3200, selectable with upper / lower limit), 80/100/200/400/800/1600/3200, Multi-Frame NR: Auto (ISO80-3200 same as selected range in Auto), 100/200/400/800/1600/3200/6400[7]/12800

Monitor Adjustable Angle

Up by approx. 180 degrees

Up by approx. 180 degrees

Advanced Flash

-

-

Party Mode

-

-

Beauty Effect

Yes

Yes

Picture Effect

Yes (still: 13 modes / movie: 7 modes)

Yes (still: 13 modes / movie: 7 modes)

Wi-Fi/NFC

Yes

Yes

GPS

Yes

-

PlayMemories Camera Apps

Yes

*Below three Apps are available

-Smart Remote Control Ver.03.20

-Sync to Smartphone Ver.01.30

-My Best Portrait Ver.01.40

Yes

*Below three Apps are available

-Smart Remote Control Ver.03.20

-Sync to Smartphone Ver.01.30

-My Best Portrait Ver.01.40

4K Still Image Output (HDMI)

Yes

Yes

TRILUMINOS™ Colour

Yes

Yes

Shooting stamina

Monitor: Approx. 390 still images. Viewfinder: Approx. 360 still images (CIPA standard)

Approx. 400 still images (CIPA standard)

Dimensions (WxHxD)

102.0mm x 58.1mm x 35.5mm

101.6mm x 58.1mm x 35.5mm

Weight (Battery and Memory Stick DUO are included)

Approx. 245g

Approx. 236g

Battery

NP-BX1

NP-BX1

Battery Life

Monitor: Approx. 390 still images, Viewfinder: Approx. 360 still images (CIPA standard

Approx. 400 still images (CIPA standard)

Available colours

Black

Black, white, red

For more information, please visit

http://www.sony.com.my/section/productpressreleases

About Sony Malaysia

Sony (Malaysia) Sdn. Bhd. began operations in Malaysia on 31 October 1973. The company specialises in marketing, sales and service for a wide range of consumer electronics products as well as broadcast & professional products and solutions. There are in total 2 Sony Stores and 55 Sony Centre outlets nationwide, offering consumers the latest Sony products and services.

MySony program was created to maximize Sony experience for both product owners (Premier Member) and non-product owners (Savvy Member). MySony members get to enjoy interesting photography workshops, get exclusive invites, win cool prizes, get latest news and many more. To become a MySony member, join for free at https://mysony.sony.com.my. Follow us on Facebook @ SonyMalaysia.

For media enquiries, please contact:

Bryan Chow

Brand Communications

Sony Malaysia Sdn. Bhd.

Tel: +6019 327 3960

Email: Bryan.Chow@ap.sony.com

Hideyuki Wada

Marketing

Sony Malaysia Sdn. Bhd.

Email: Hideyuki.Wada@ap.sony.com



[1] In combination with electronic image stabilisation

[2] HX90V has integrated GPS, this being the only difference between the HX90 and HX90V

[3] HX90V only

[4] DSC-HX90V: Among compact digital cameras with a built-in viewfinder and 30x or greater optical zoom lens, as of announcement date. DSC-WX500: Among compact digital cameras with 30x or greater optical zoom lens, as of announcement date. According to Sony survey.

[5] PAL and NTSC is switchable through the menu system

[6] An SDXC memory card with a Class 10 or higher speed rating is required for XAVC S recording

[7] Achieved by using "By Pixel Super Resolution" technology and overlay burst shooting

   
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