Product Press Releases

15 May 2015
Sony Showcases New BRAVIA™ 4K LCD TV Line Featuring New 4K Processor X1 and Ultra-thin Design

Sony Showcases New BRAVIA™ 4K LCD TV Line

Featuring New 4K Processor X1 and Ultra-thin Design

BRAVIA™ X9000C Series

 

 

(KUALA LUMPUR, 15 May 2015) - The line of BRAVIA™ 4K LCD televisions from Sony, announced earlier this year at CES 2015, is now available in Malaysia. The televisions were built with a new 4K Processor X1, further advancing the clarity, colour accuracy and contrast of the Sony 4K viewing experience. This proprietary chip is the definition of novelty; a chip that is a breakthrough in its own right. The new X9000C series features a new ultra-thin floating style, making it Sony's thinnest range of TVs yet with edge-to-edge viewing.

The new models range in size from 43 to 75 inches and include four new series and nine new models. As the industry leader in 4K picture quality, Sony's commitment to developing technologies to enhance the viewing experience is showcased with this line-up. The new 4K Processor X1 was built to enhance clarity, colour and contrast while improving the streaming quality of images that 4K content providers supply. Combined with the advanced 4K X-Reality™ PRO upscaling algorithm technology, these televisions will analyse and upscale to 4K resolution, providing the best image quality, regardless of the image source.

With screens that provide a 3,840 x 2,160 4K resolution, these products also include TRILUMINOS™ Display to accurately reproduce shades of red, green and aqua blue. Colours come alive on the screen in the widest colour range ever, and dynamic colour correction ensures colours are as consistent and accurate as possible every single time. Further enhancing the picture quality, these televisions will also be equipped with the critically-acclaimed X-tended Dynamic Range™ contrast enhancement to provide peak brightness of LED as well as deeper blacks.

 

Smarter Television Viewing Experience

For the first time, these televisions will support Google's latest Android TV operating system, making it easy to stream video, function as a gaming device and provide enhanced features like Google Cast™ and Voice Search. Google Cast™ will provide users with greater connectivity than ever before by enabling them to cast content from mobile devices. Additionally, Voice Search is available through a remote equipped with a microphone. With access to Google Play™, consumers can enjoy what they like to do on a smartphone or tablet, from their television.

 

2015 BRAVIA 4K LCD Line-up:

 

X9000C Series 4K LCD TV (55" and 65" Class models)

  • The thinnest LCD TV yet from Sony, at approximately 4.9mm (at its thinnest part); the revolutionary floating style is virtually frameless and mounts flush to your wall.
  • Features new 4K Processor X1 to improve clarity, colour accuracy and contrast of HD and 4K video.
  • 4K X-Reality™ PRO to bring stunning details with Sony's unique algorithm of reality creation database for whatever they are watching, such as TV broadcast, DVD, Blu-ray disc, internet videos and digital still photos.
  • Brilliant, expanded colour with TRILUMINOS™ Display, further enhanced for colour accuracy by the new engine.
  • Supports Google's latest Android TV operating system, making it easy to stream videos, function as a gaming device and provide enhanced features. Google Cast™ will provide users with greater connectivity than ever before by enabling them to cast content from mobile devices.
  • Voice Search is available through a remote equipped with a microphone. With access to Google Play™, consumers can enjoy what they like to do on a smartphone or tablet, from their television.
  • Other features: Ready for the latest 4K new spec "HEVC" and "VP9" which can receive 4K distribution services and YouTube in 4K.

 

X9400C (75" Class model) Series 4K LCD TV

 

  • Features new 4K Processor X1 to improve clarity, colour accuracy and contrast of HD and 4K video.
  • 4K X-Reality™ PRO to bring a stunning detail with Sony's unique algorithm of reality creation database for whatever they are watching such as TV broadcast, DVD, Blu-ray disc, internet videos and digital still photos.
  • Brilliant, expanded colour with TRILUMINOS™ Display, further enhanced for colour accuracy by the new engine.
  • X-tended Dynamic Range™ Pro (75" model) and X-tended Dynamic Range™ (65" model) enhanced by the new 4K Processor engine to produce our best contrast ever - capturing every shade of light.
  • · Supports Google's latest Android TV operating system, making it easy to stream videos, function as a gaming device and provide enhanced features. Google Cast™ will provide users with greater connectivity than ever before by enabling them to cast content from mobile devices.
  • Voice Search is available through a remote equipped with a microphone. With access to Google Play™, consumers can enjoy what they like to do on a smartphone or tablet, from their television.
  • Powerful front-facing speakers (tweeters, woofers, and sub-woofers) produce clear dialogue and deep bass while also supporting Hi-Res Audio to complement the 4K picture.
  • Other features: Ready for the latest 4K new spec "HEVC" and "VP9" which can receive 4K distribution services and YouTube in 4K.

 

X8500C Series 4K LCD TV (55" and 65" Class models)

 

  • Introductory 4K LCD TV series, which expands the 4K experience to multiple screen size options.
  • Features new 4K Processor X1 to improve clarity, colour accuracy and contrast of HD and 4K video.
  • 4K X-Reality™ PRO to bring a stunning detail with Sony's unique algorithm of reality creation database for whatever they are watching such as TV broadcast, DVD, Blu-ray disc, internet videos and digital still photos.
  • Brilliant, expanded colour with TRILUMINOS™ Display, further enhanced for colour accuracy by the new engine.
  • Supports Google's latest Android TV operating system, making it easy to stream videos, function as a gaming device and provide enhanced features. Google Cast™ will provide users with greater connectivity than ever before by enabling them to cast content from mobile devices.
  • Voice Search is available through a remote equipped with a microphone. With access to Google Play™, consumers can enjoy what they like to do on a smartphone or tablet, from their television.
  • Other features: Ready for the latest 4K new spec "HEVC" and "VP9" which can receive 4K distribution services and YouTube in 4K.

 

X8300C Series 4K LCD TV (43" and 49" Class models)

 

  • Introductory 4K LCD TV series, which expands the 4K experience to multiple screen size options.
  • Features new 4K Processor X1 to improve clarity, colour accuracy and contrast of HD and 4K video.
  • 4K X-Reality™ PRO to bring a stunning detail with Sony's unique algorithm of reality creation database for whatever they are watching such as TV broadcast, DVD, Blu-ray disc, internet videos and digital still photos.
  • Supports Google's latest Android TV operating system, making it easy to stream videos, function as a gaming device and provide enhanced features. Google Cast™ will provide users with greater connectivity than ever before by enabling them to cast content from mobile devices.
  • Voice Search is available through a remote equipped with a microphone. With access to Google Play™, consumers can enjoy what they like to do on a smartphone or tablet, from their television.
  • Other features: Ready for the latest 4K new spec "HEVC" and "VP9" which can receive 4K distribution services and YouTube in 4K.

 

Main Features

 

4K Processor X1

Newly-developed 4K Processor X1 enables even more stunning upscaling to 4K resolution and projection of native 4K images. It will be able to handle the increasingly diversifying range of content, including current-generation HD content as well as 4K content broadcasted and distributed in a number of video compression formats. The 4K Processor X1 is a comprehensive image enhancement processor capable of taking the three important elements mentioned above - clarity, colour, and contrast - to a whole new level.

  • Image analysis: The processor closely analyses the resolution and other aspects of the input video signal and processes the image in accordance with the amount of information the signal holds.
  • Higher image clarity: The processor matches images with an original Sony 4K database, resulting in greater clarity and definition than ever before. Additionally, the new processor will further enhance the capability of 4K X-Reality™ PRO algorithm, accurately depicting the detail shapes and dramatically reducing the noise when upscaling video to 4K.
  • Wide colour gamut: The processor fully brings out the wide palette of colours that the TRILUMINOS™ Display - which Sony has adopted since 2013 - can produce. Accurate colour management closely analyses the hues, brightness, and saturation of the inputted image and recreates colours in a fuller, more naturally-textured display.
  • Higher contrast: The new processor efficiently expands the dynamic range of the signal in order to fully realise the potential of X-tended Dynamic Range™, which Sony has adopted since 2014. It achieves more sparkling image than before, with a wider brightness range that features brighter lights and deeper blacks.

 

Sony Android TV

 

The new BRAVIA™ models adopt the Android operating system from Google (US) to provide customers a seamless integrated experience with their mobile devices. Customers can easily enjoy services and apps that they are familiar with on their smartphone through a large Sony TV. Thus, combined with Sony's unique user interface, One-Flick Entertainment, this provides customers with access to various contents quickly and intuitively without any disturbance, while watching TV.

  • Google Cast™ Ready: Sony has Google Cast™ built-in so customers can easily cast their favourite contents from their smartphone, tablet (Android, iOS) and laptop PC (Windows) directly on to the screen of their large Sony TV. During casting, customers can operate other actions such as check SNS, web, and more, with their mobile products.
  • Voice Search: Voice function on Android TV allows customers to not only search for contents across different services but also answer general questions using the most sophisticated search engine from Google. Thus, customers can command their TV so they can spend less time browsing, and more time watching.
  • By using the same familiar Google ID, customers can discover games, movies, TV shows and more from Google Play™. They can also casually enjoy many familiar apps on their smartphone, and have seamless content playback between devices.
  • One-Flick Entertainment allows customers to access content quickly and intuitively without any disturbance while watching TV. We added "DISCOVER" key on the remote to simplify the trigger of the function. In addition, to enhance and shorten content direct access, entrance of each content source is placed on the left end of the content bar. Finally we consolidated menus for viewing content into "ACTION MENU" to simplify the structure coupled with dedicated remote key.

 

High-Resolution Audio

In order to provide an overwhelming TV sound experience, the new X9400C/X9300C series are compatible with the world's first [1] High-Resolution Audio playback [2] as a standalone TV. Users are now able to effortlessly enjoy high quality High-Resolution Audio in USB drive or in personal computer via home network.

Furthermore, the X9400C series incorporates unique signal processing technology, DSEE HX™, which allows more precise and accurate reproduction of sounds. By analysing the various sound waveforms, such as high range sounds and fluctuating waveforms of musical instruments and vocal sounds, the series is able to upgrade even compressed audio [3] of broadcasting and network contents equivalent to 96KHz/24bit to further provide immersive sound experience as if customers are really there.

The new line of BRAVIA™ 4K LCD televisions from Sony will be available Malaysia from the following dates:

 

Series

Size

Price Range

Entry-level

X8000C

49"

RM3,999 - RM39,999

55"

X8300C

43"

49"

Mid-level

X8500C

55"

65"

S8500C

55"

65"

Flagship

X9000C

55"

65"

X9400C

75"

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For more information, please visit

http://www.sony.com.my/section/productpressreleases

About Sony Malaysia

Sony (Malaysia) Sdn. Bhd. began operations in Malaysia on 31 October 1973. The company specialises in marketing, sales and service for a wide range of consumer electronics products as well as broadcast & professional products and solutions. There are in total 2 Sony Stores and 55 Sony Centre outlets nationwide, offering consumers the latest Sony products and services.

MySony program was created to maximize Sony experience for both product owners (Premier Member) and non-product owners (Savvy Member). MySony members get to enjoy interesting photography workshops, get exclusive invites, win cool prizes, get latest news and many more. To become a MySony member, join for free at https://mysony.sony.com.my. Follow us on Facebook @ SonyMalaysia.

 

For media enquiries, please contact:

Bryan Chow

Brand Communications

Sony Malaysia Sdn. Bhd.

Tel: +6019 327 3960

Email: Bryan.Chow@ap.sony.com

Hideyuki Wada
Marketing
Sony Malaysia Sdn. Bhd.

Email: Hideyuki.Wada@ap.sony.com



[1] As of January 6, 2015.

[2] FLAC format files or 96kHz/24bit WAV files.

[3] Compatible for stereo sources.

   
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