Sony Unveils Array of Latest Innovations at IFA 2014
Kuala Lumpur, 3rd September 2014 – At the IFA consumer electronics show in Berlin, Germany, scheduled to start from Friday, September 5, Sony Corporation (“Sony”) is unveiling an array of new products that deliver uniquely Sony user experiences based on its ethos of “inspiring and fulfilling people’s curiosity around the world, and generating emotional value”.
At the Sony press conference held in advance of IFA’s official opening on Wednesday, September 3, Kazuo Hirai, President and CEO, Sony Corporation outlined Sony’s latest developments in the areas of Mobile, Digital Imaging, Game and Network Services.
“Each of our latest Sony products seeks to do more than just deliver new functionality, but actually change the way you interact with technology, and the way it integrates into your life. We seek not only to meet your needs, but through our Kando-inspiring technologies move you emotionally, and elevate your experience to new heights,” said Hirai.
During the press conference Hirai also unveiled Life Space UX for the first time in Europe. An entirely new approach to the user experience and product creation, Life Space UX leverages the user’s surroundings and living space to enable content to be enjoyed more naturally and in entirely new ways. At IFA, Sony is showcasing the evolution of the concept from its first unveiling at the International Consumer Electronics Show held in the U.S. this past January.
Masaru Tamagawa, President, Sony Europe then unveiled Sony’s latest product lineup for Europe, presenting a 4K BRAVIATM model featuring a curved display screen, portable products such as its high resolution audio Walkman®, and lens styles cameras incorporating large sized image sensors.
Kunimasa Suzuki, President and CEO, Sony Mobile Communications demonstrated how Sony is bringing together the best of its technologies in its mobile product lineup, led by the Xperia™ Z3 which connects to PlayStation®4 (PS4™) through PlayStation® App or PS4 Remote Play application. Suzuki also announced Sony’s latest SmartWear products that integrate with its mobile products to allow users to record their daily activities and enrich their lifestyles.
1．Xperia™ Smartphones – Xperia Z3, Xperia Z3 Compact
Sony’s new flagship smartphones combine the best Sony technologies including its camera, camcorder and audio technologies, together with the world’s first immersive PS4 gaming experience on a smartphone through PS4 Remote Play.
With its large 5.2 inch display, Xperia Z3 incorporates a rounded aluminium frame and tempered glass panels, providing a crafted finish and a slim, light body measuring just 7.3mm in width and weighing only 152g. This dust-tight and waterproof (IP65/68) powerhouse blends beauty with function. It is available in a range of colors: white, black, copper or silver green.
Xperia Z3 Compact is perfect for one-handed use with a rounded liquid reflection frame and tempered glass panels for an elegant premium finish, and measures just 129g in weight. It is also dust-tight and waterproof (IP65/IP68)2. It is available in a range of four colors: white, black, orange and green.
Both models leverage on Sony’s advanced camera technologies such as its 1/2.3” Exmor™ RS for mobile CMOS image sensor, BIONZ™ for mobile processing engine and the new 25mm wide-angle Sony G-Lens, that combine to generate photos and videos in sharp and vivid detail. ISO 12800 sensitivity and Sony’s enhanced SteadyShot™ technology minimises noise and blurring, while delivering enhanced exposure and brilliantly vivid colors.
In terms of audio, both models deliver High-Resolution audio output directly via the headphone jack, and also feature Sony’s ground-breaking DSEE HX technology which upscales the fidelity of low-res music files (MP3, AAC) to near High-Resolution quality, ensuring that extremely high audio quality can be enjoyed anytime. Furthermore, they both feature digital noise cancelling capability built-in, reducing ambient noise by up to approximately 98 percent.
Sony is also enabling users to enjoy the immersive PS4 gaming experience on the screens of their Xperia smartphones by expanding PS4 Remote Play.
2．Xperia™ Tablet – Xperia Z3 Tablet Compact
The world’s slimmest and lightest (6.4mm and 270g) compact tablet offers new and unique entertainment experiences, for example in the area of gaming, that only Sony can deliver. It incorporates a rounded frame for easy one-handed use, integrated with a reinforced FRP panel, to create an elegant finish consistent with the design concept of the Xperia Z3 and Xperia Z3 Compact smartphones. It is also dust-tight and waterproof (IP65/68)2.
Xperia Z3 Tablet Compact is the world’s first tablet to offer PS4 Remote Play1, enabling users to enjoy the PS4 gaming experience on its large, 8 inch screen. The TRILUMINOS™ display for mobile with Live Color LED provides a wide palette of rich natural colors for the sharpest images, and a viewing experience full of depth and reality when playing games or watching movies.
In terms of audio, Xperia Z3 Tablet Compact delivers High-Resolution audio output directly via the headphone jack, and also features Sony’s ground-breaking DSEE HX technology which upscales the fidelity of low-res music files such as MP3 to near High-Resolution quality4, ensuring that extremely high audio quality can be enjoyed anytime. Furthermore, its built-in digital noise cancelling capability reduces ambient noise by up to approximately 98 percent5.
3. Xperia™ Smartphone – Xperia E3
Xperia E3 shares the same premium design style as Sony’s latest flagship Xperia Z3 series and is available in a range of striking colors including white, black, lime and copper. Designed to fit firmly into the user’s hand, and featuring a scratch-resistant 4.5 inch screen, Xperia E3 is made to handle every day wear, and keep it looking smart for long. It is equipped with a 5 megapixel camera and Sony’s creative camera apps to add creative fun to photos and videos. Xperia™ E3’s ‘shake to start’ app enables users to customise shortcuts to their favorite apps and access them with just a flick of the wrist. Its high-speed Qualcomm Snapdragon™ 400 processor with quad-core 1.2GHz CPUs and long lasting battery with Battery STAMINA Mode keep users connected longer, enabling them to enjoy entertainment on the go.
Sony is also launching new SmartWear products, which can be used in combination with compatible smartphones, tablets and dedicated applications to record users’ daily life data via Lifelog. Using a variety of sensing technologies, Sony SmartWear products enable users to log both their motional activities, such as the number of steps they take, movements they make, and sleep patterns, as well as emotional activities such as pictures they take, music they listen to, calls, messages, and precious memories they’d like to remember. The Lifelog app enables the user to visualise how they have spent the day and gain hints on how to further enrich their daily lives.
With GPS and 4GB storage memory built in, SmartWatch 3 supports Android Wear by Google to not only deliver useful information and services based on the user’s latest activities, but also enable communication and entertainment including music to be enjoyed remotely, even when the user is away from their smartphone. Meanwhile, SmartBand Talk is equipped with a curved, always-on e-paper display, to enable hands free calls and voice commands. Its intuitive voice controls enable users to instantly check their Lifelog status with just a glance of their wrist.
Going forward, Sony will further proliferate its range of SmartWear products, such as Smart Tennis Sensor, which attaches to the base of the user’s tennis racket and visualises every shot on their smartphone, and its prototype SmartEyeglass – transparent lens eyewear which superimposes useful information onto the user’s field of view.
5. Lens-style Camera – ILCE-QX1, DSC-QX30 and DSC-QX10 (Copper, Pink)
Sony is also expanding its Lens-style Camera lineup with two new models that link with smartphones via Wi-Fi, and can be directly attached to smartphones or used separately to allow users to take pictures of themselves or other high-quality photos and videos from any angle.
ILCE-QX1 features the same APS-C CMOS image sensor as Sony’s mirrorless interchangeable-lens cameras, and is capable of taking high-quality photos with beautiful defocusing and clear night scene shots with high sensitivity and low noise, as well as a wide variety of expressions through its compatibility with interchangeable E-mount lenses based on the α™ Mount System.
DSC-QX30 features the same 30x optical zoom Sony G Lens, Optical Steadyshot and auto-focus functions found in Sony’s Cyber-shot™ models, making it possible to capture photographs that could not be taken using just an internal smartphone camera, such as distant subjects, with less blur.
Additionally, copper and pink color variations have been added to the current DSC-QX10.
Updates to Sony’s mobile application PlayMemories MobileTM have improved connection time and stability after connection, while also enhancing functionality and the user interface for easier operation.
6．Action Cam Mini – HDR-AZ1VR (Live-view Remote Kit)
HDR-AZ1VR is a wearable camera which features a small and light body weighing approximately 63g, just two thirds the size of the current model, HDR-AS100V, thanks to the new Live-view Remote equipped with GPS recording function. It can be easily attached to sports equipment such as bike handlebars and helmets, and with its 170° field of view film stunning, high-quality footage of action sports such as skiing, snowboarding, mountain climbing, surfing and more. It can also be used for a range of other purposes, for example when travelling, for capturing family footage, or for filming hobbies. HDR-AZ1VR is XAVC S (HD 50Mbps) compatible, enabling it to record high-quality video with less compression noise, even when shooting fast-moving scenes. Furthermore, the new Live-View remote control is capable of playback and deleting files stored on the camera.
By using this model with the video-editing software Action Cam Movie Creator, users can also enjoy easy, high-grade video editing.
7． PlayMemories Camera Apps™
Sound Photo and Light Trail have been added to PlayMemories Camera Apps™, an application download service which allows users to add a variety of functions to their camera.
Sound Photo: By recording sound before and after the shutter, Sound Photo allows users to relive the moment they experienced while taking a photo. This playback is not limited to cameras, but can also be played on PCs, mobile devices and TVs.
Light Trail: Light Trail is an application which can reproduce light trails from the headlights of a car or fireworks in a single picture. This application makes it easy for users to produce photos which, in the past, could only be created using intricate, long exposure photography.
8. Expansion of High-Resolution audio products and content
Sony’s lineup of High-Resolution audio products take users beyond the level of CD quality, and Sony is continuing to expand its product lineup, primarily in the area of easily accessible, portable products. With Sony Music Entertainment (SME) also increasing the availability of Hi-Res audio content, the Sony Group is actively engaged in growing the Hi-Res market from both a hardware and content perspective.
In terms of hardware, Sony is adding a total of seven new products, including Walkman®, headphones and a portable amplifier, to its existing range of 32 Hi-Res audio compatible products. The NWZ-A15 Walkman is the world’s smallest and lightest Hi-Res compatible digital music player, and provides an easily accessible, high-quality listening experience. Sony is also introducing a total of three13, new Hi-Res audio compatible headphones, for customers ranging from those looking to easily enjoy high-quality audio, to those passionate about the premium audio experience.
Regarding content, SME has announced Hi-Res audio titles from popular artists including Pharrell Williams and Kasabian. Additionally, the Sony Group is strengthening its collaboration with a wide range of distributors to optimise the environment for enabling Hi-Res audio downloads.
9．4K Ultra HD BRAVIA® TV – S9000B series (65’) / Collaboration with service partners
The S90B series (65’), with its combination of curved LCD screen and powerful multi-angle live speaker system, is a new series of 4K Ultra HD BRAVIA® TV which offers an unparalleled level of immersion. This series uses Sony’s unique 4K picture engine 4K X-Reality® PRO, X-tended Dynamic Range technology, and wide colour gamut TRILUMINOS® Display as well as rich surround sound to provide the feeling of being at a movie theatre, in the home.
Sony is engaged in a range of initiatives to enhance the 4K viewing experience in the home, some together with service partners. Amazon will start providing 4K content on Amazon Instant Video and Prime Instant Video this year, and 2014 4K BRAVIA models will be able to receive this service in the United States, United Kingdom and Germany. In terms of broadcasts, ASTRA is providing a 4K demo channel available via satellite on 19.2°East, and Sony is showcasing 4K BRAVIA receiving these signals on the Sony booth.
10. New spatial experience, Sony’s Life Space UX: introducing entirely new experiences in the home
Sony announced Life Space UX, a new concept which utilises space itself to generate experiences, at International CES in January 2014 where it introduced its 4K Ultra Short Throw Projector, as well as a tabletop screen, ceiling screen and wall mount display concept models.
At IFA 2014, Sony is showcasing its lineup of products that comprise Life Space UX, including concept models and development prototypes that incorporate new technologies, for the first time in Europe. These concept models include a LED bulb speaker, a conventional sized light bulb which contains speakers and connects wirelessly with smartphones to transform the entire home into a musical space. Sony will also be exhibiting a compact, cube-shaped and waterproof portable ultra-short throw projector which, when placed on a refrigerator door or even in a bathroom, can project an approximately 23 inch image capable of being manipulated by touch.
Furthermore, the 4K Ultra Short Throw Projector that is the first in Sony’s range of Life Space UX products.
 Functionality available on Xperia Z3, Xperia Z3 Compact and Xperia Z3 Tablet Compact starting from November 2014. PS4 System, DUALSHOCK®4 Wireless Controller, Sony Entertainment Network and high speed internet connection required. Some games may not support this feature. Latest version of PS4 System Software Update required. PS4 Remote Play Application required on Xperia.
 In compliance with IP65 and IP68, the Xperia Z3, Xperia Z3 Compact and Xperia Z3 Tablet Compact are protected against the ingress of dust and are waterproof. Provided that all ports and covers are firmly closed, they are (i) dust tight and (ii) protected against low pressure jets of water from all practicable directions in compliance with IP65; and/or (iii) can be kept under 1.5 m of fresh water for up to 30 minutes in compliance with IP68.
 Silver green available in select markets only.
 Maximum of 96KHz/24 bit fidelity.
 Based on Sony analysis. When using noise-cancelling headset MDR-NC31EM, or MDR-NC31, MDR-NC033, MDR-NWNC33, MDR-NWN33S headphones sold from October 2009 for use with Walkman®. Ambient noise is not completely eliminated.
 Compact Tablets are defined by Strategy Analytics as tablets with a display size greater than 7 inches and less than 9 inches. Xperia Z3 Tablet Compact is dust-tight and waterproof (in compliance with IP65/68) powered by Qualcomm’s MSM8974AB 2.5GHz Quad-core processor and 3GB RAM. Specifications verified by Strategy Analytics’ SpecTRAX Service as of Sep 2014. For more information on Strategy Analytics results go to: www.sonymobile.com/testresults
 Colors may vary according to market.
 Smart Tennis Sensor launched in Japan in May. It will be available from January 2015 in North America. Please refer to the following website, http://www.sonymobile.com/press for full Xperia™ product press releases.
 Smartphone and tablet compatible with PlayMemories Mobile™ is required.
 A memory card is needed for recording certain types of footage such as video and continuous shooting.
 When SteadyShot is off. SteadyShot is only effective when filming with a 120° field of view.
 Only video can be played back. Sound is unavailable.
 Number of models introduced in Europe. Different to the number introduced worldwide.
 As of September 3, 2014 local time. Dimensions: 43.6 x 109 x 8.7 mm (Width x Length x Thickness), Weight:
 Applicable products: MDR-Z7, MDR-1A, MDR-1ADAC.
 Announced on August 7, 2014. This series is planned to be sold in Europe and China from September.
 For more information on Life Space UX, visit: http://www.sony.net/Products/products-for-life-space/