Product Press Releases

17 February 2014
Get the Look with Stylish, Power-Packed Cyber-shot™ Cameras for Spring

NEWS RELEASE: Immediate

 

Get the Look with Stylish, Power-Packed

Cyber-shot™ Cameras for Spring

 

http://teamsite.sony-asia.com/corporate/resources/en_MY/images/PressRoom/2014/hx60v.jpg

Cyber-shot DSC-HX60V

 

·         DSC-HX60V[1] with 20.4 megapixels[2], 30x optical zoom, Wi-Fi/NFC and GPS[3]

·         DSC-WX350 is the world’s smallest and lightest camera[4] with 18.2 megapixels2, 20x optical zoom, Wi-Fi/NFC and 470-shot battery life

 

Malaysia, 12 February 2014 Two compact new Cyber-shot™ cameras from Sony put impressive shooting power and must-have looks into everyone’s pocket.

 

Whether you’re holidaying, relaxing or partying hard, the new Cyber-shot™ models give your pictures extra polish with smart features that do the work for you. Forget about tricky camera settings: say hello to fabulous photos and HD video without fuss.

 

Cyber-shot™ DSC-HX60V

Get close… and closer still. With its huge 30x optical zoom and svelte dimensions, the super-compact Cyber-shot™ HX60V makes a great travel partner for fun-packed holidays and intimate encounters with the natural world.

 

The back-illuminated Exmor RTM CMOS sensor, premium Sony G Lens and newly developed BIONZ X processor – three times faster than its predecessor – capture spectacular scenes, even in low light. Unique to Sony, a powerful array of latest-generation technologies raise the bar for compact camera picture quality even further. Powerful detail reproduction technology and area-specific noise reduction ensures cleaner, even more natural images with fabulous colours and contrast, even in dim light.

 

Clear Image Zoom assures crisp, frame-filling 60x close-ups of wildlife or distant landmarks without sacrificing pixel count. And thanks to Optical SteadyShot Intelligent Active Mode, Full HD videos maintain blur-free sharpness and definition at any zoom setting. Even if you’re walking, running or holding the camera at arm’s length, you’ll really see the difference with impressively stable movie footage and a dramatic reduction in hard-to-watch wobbles.

 

On-board Wi-Fi lets you send photos and videos straight to your smartphone or tablet, while NFC connects effortlessly with compatible mobile devices at a single touch. You can even use your phone as a handy remote controller: perfect for group photos when you don’t want to be stuck behind the camera.

 

Got a 4K TV? The Cyber-shot™ HX60V outputs ultra-detailed 4K still images via HDMI to enjoy on your 4K Ultra-HD television. You’ll be amazed by a new world of photo realism on the big screen. And with GPS on board2, it’s easy to retrace your travels with exciting map views on your PC, documenting exactly where all your photos and video were taken.

 

The exciting possibilities of Cyber-shot™ grow with your creative ambitions. PlayMemories Camera Apps[5] enhance your photo experience with a growing range of free and paid apps, spanning artistic effects, utilities and more. Learn more at www.sony.net/pmca/.

The DSC-HX60V is also compatible with Sony’s Camera Remote API programme[6].

http://teamsite.sony-asia.com/corporate/resources/en_MY/images/PressRoom/2014/hx60v.jpg

Cyber-shot™ DSC-WX350

Inside the slim, beautifully compact body of the Cyber-shot™ WX350 is a powerful 20x optical zoom G Lens for attention-grabbing close-ups. Optical SteadyShot with Intelligent Active Mode keeps Full HD videos stable and judder-free, even when you’re zoomed in or holding the camera at arm’s length. For exquisitely detailed shots in any light, the 18.2 effective megapixel Exmor R™ CMOS sensor is partnered by Sony’s speedy BIONZ X image processing engine.

 

Beauty Effect automatically retouches portraits – smoothing skin, removing unsightly shine, widening eyes and brightening teeth for flattering results with no editing skills needed.

 

As featured on the HX60V, on-board Wi-Fi with NFC allows easy image sharing with your mobile at a single touch plus wireless remote control.

 

With an extra-long battery life – up to 470 shots from a single charge – Cyber-shot™ WX350 captures more of those precious moments between top-ups.

 

The Cyber-shot™ HX60V and WX350 compact digital cameras from Sony will be available in Malaysia from April 2014. 

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Specifications Sheet

Model

DSC-HX60V

DSC-WX350

Lens

Sony G lens

Sony G Lens

Optical zoom

30x

20x

Image sensor / effective megapixels

Exmor R CMOS 20.4MP

Exmor R CMOS 18.2MP

Image processor

BIONZ X

BIONZ X

Image stabilisation

Advanced Optical SteadyShot (Intelligent Active mode)

Advanced Optical SteadyShot (Intelligent Active mode)

HD movie

Full HD 50p

Full HD 50p

LCD

3.0-type Xtra Fine

3.0-type ClearPhoto

Advanced Flash

Yes

Yes

Party Mode

-

-

Beauty Effect

-

Yes

Picture Effect

Yes (13 modes)

Yes (13 modes)

Motion Shot Video

Yes

Yes

Wi-Fi/NFC

Yes

Yes

GPS

Yes

-

PlayMemories Camera Apps

Yes

-

4K still image output (HDMI)

Yes

Yes

TRILUMINOS Colour 

Yes

Yes

Shooting stamina

Approx. 380 still images (CIPA standard)

Approx. 470 still images (CIPA standard)

Dimensions (WxHxD)

108.1mm x 63.6mm x 38.3mm

 

96.0mm x 54.9mm x 25.7mm

 

Available colours

Black

Black, pink, white



[1] ‘V’ denotes that the camera has GPS capability

[2] Approximate effective pixels

[3] HX60V only

[4] Among digital compact still cameras with optical zoom of 20x or higher. Based on internal Sony survey as of 5 February 2014

[5] Availability of PlayMemories Camera Apps software service varies according to country or region

[6] The DSC-HX60V offers compatibility with Sony’s new “Camera Remote API beta”, an API (Application Program Interface) for remote operation of Sony camera with Wi-Fi equipped smartphones and electronic tablets. This requires installation of the most recent Smart Remote Control that can be downloaded in territories where PlayMemories Camera Apps is available.

   
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