Sony World Photography Awards 2017
Free and open to all
Take a better look at all you aim for, with the world's smallest digital camera including a 30x optical zoom lens developed by Sony along with the legendary ZEISS®, a clear retractable OLED Tru-Finder™, and other features to extend full-scale shooting capabilities. The new Sony HX90 — it's absolutely brilliant from every perspective.
The synergy of a higher-performance CMOS image sensor, lightning-quick image processor and legendary lens pack the latest optical and engineering advancements into an amazingly compact form.
The ZEISS Vario-Sonnar T* 30x optical zoom lens extends a legacy of high-precision optics to capture clear, sharp, undegraded images throughout a 24-720mm range.
Legendary ZEISS quality delivers brilliant sharpness, rich contrast and minimal distortion.
A back-illuminated Exmor R CMOS sensor with 18.2 effective megapixels takes in more light for greater detail in every shot.
Now reproducing more realistic detail and colour in images with less diffraction and noise.
Instantly take control of any function that you want. All aspects of operation and handling are intuitively manageable, making it as easy as possible for you to love using this camera.
This high-contrast retractable OLED Tru-Finder is far brighter than conventional electronic viewfinders and perfect for all-around portability, safety and practicality.
An improved spatial object detection algorithm realises a more optimal and accurate lens drive to make AF even faster, for capturing more fleeting moments with ease.
Gain more choices to shoot your movie just right, according to the situation and how you want to show it. Whether you just want to share some action quickly or save it at higher resolution for more careful editing later, you can shoot in your own style to suit your purpose. Simply make format, mode, exposure and other settings and start recording as you like.
Show the world how much farther you can go even after you've taken your shot. Touch up photos, share footage wirelessly, map your journey and have more fun in fresher ways than ever with your camera.
Wi-Fi® connectivity with iOS and Android™ smartphones for remote camera control and still/video sharing is easy. In addition to Wi-Fi support for connecting to smartphones, NFC technology (near field communication) provides “One-touch connection” to compatible Android™ smartphones and tablets. Users need only touch devices to connect; no complex set-up is required.
Take advantage of PlayMemories Camera Apps downloads that make your camera and images more functional, creative and fun to play with.
*Note: Services availability depends on region.
Add skin-softening, skin-brightening and eye catch-light effects.
Use a smartphone to control exposure, release shutter and receive photos.
Transfers photos to a mobile device automatically after powering off.
An optional accessory set of soft body case, lens jacket and shoulder strap (LCJ-HWA available in three colours) keeps the camera in style. The body case doesn’t have to be removed during shooting.
This product is compatible with Final Cut Pro X and iMovie.