As a football fan, I couldn’t be more excited about the Sony-FIFA Partnership Agreement. Not only does it give us the opportunity to globally associate Sony intimately with the emotional excitement of football and the prestigious FIFA World Cup™ competition but also touching billions of people around the world virtually everyday for the next eight years with the Sony message.

Being a member of the Sony Group, I see this partnership as an unparalleled marketing opportunity to reach out to and unite our great company with other football fans everywhere. Together we can inspire the millions who actively participate in the sport and the billions more who watch it regularly – this is the Sony Dream we share as members of the Sony Group.