Sony's design concept for BRAVIA LCD TV is titled "Draw the Line".

It centres on the philosophy of enhancing your total TV viewing experience without distracting you from what is on the TV screen – minimal and uncluttered lines with no unnecessary embellishment. Inspired by the horizon where beautiful images float above it, Sony’s BRAVIA TV is surrounded by an impeccable sense of class with its beautiful finish.

Each series also features a classy frame design that compliments the 'Draw the Line' concept. From W Series' avant-garde shimmery Midnight Blue finish to S Series' classic piano black finish, a Sony’s BRAVIA TV gives your room an air of sophisticated and beauty, like no other.

'Draw the Line' design concept is available in X, W, V and S series.