On 30 October 1973, Setron Electronics (Malaysia) Sdn Bhd was established with not more than twenty management and staffs. On 23 December 1987, Setron Electronics was renamed to Sony (MALAYSIA) Sales & Service SDN BHD. Later on 21 January 1998, the company changed its name again to Sony (Malaysia) Sdn Bhd. Today, its staff strength has grown to over 200 people and specialises in marketing, sales and services. With over 500 Sony authorized dealers, Sony currently has 2 direct stores known as Sony Store which are located at Suria KLCC, Kuala Lumpur and The Curve, Selangor. The Sony Store offers a closer communication channel with customers through its innovative products, solutions and services.